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Most adverts look at trends that are ongoing and then get storylines that appeal to the trend. Very few adverts usually come up with pioneering trends.

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10y ago
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1y ago

Ads can both follow trends and lead them. In some cases, ads are created to align with popular trends to resonate with the target audience. However, ads can also be designed to introduce new concepts or ideas and thereby lead trends by influencing consumer preferences and behaviors. Ultimately, it depends on the objectives and strategies of the advertisers.

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Q: Does ads follow trends or lead them?
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