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Acquiring a company typically includes acquiring all of it's assets and liabilities, which would usually include it's name, business assets, plants and locations, employee relationships, and brands.
Acquiring a brand, though, can also be a matter of outright sale from one company or holder to another. If a company that produces a popular widget goes out of business or changes focus to another product line or type, the right to produce that widget, under the same well-known name, can be sold to another company that might wish to enter that market or enhance it's market share.
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∙ 15y ago
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Is acquisition a kind of brand extension?
Brand extension is when your company (brand) goes to overseas markets so the answer would be no. An acquisition would be increasing brand equity.
What is the difference between brand name and company name?
who knows? the difference is that one is a brand (logo,image, perception of the brand etc..) the other a company (wat they do, they name, objectives etc...) peace my friend
Is there any difference between brand name and factory name?
yes. the brand is the company that invented it. the factory is the place where they make the product
What is the difference between branding and marketing?
A brand is a equal to a company's reputation. It is how someone feels and thinks about a company. Marketing is everything else a company does that touches a customer.
Whats the difference between a brand name and a generic product?
The company that sells the product -APEX
What is the difference between pampers and diapers?
I thought pampers were the company that made the nappies (diapers)
What is the difference between goodwill and image of the organization?
Whereas brand image of the product of company is separate, goodwill of the company can be quantified and valued at by Valuers and are placed in the Asset side of the Balance Sheet of the Company.
What is the difference between branding and direct marketing?
The main difference between both is branding refers to who you are, means your own company product/services and direct marketing is aware people about your product / services. In simple words, Branding is your brand name and marketing is the ways you sell your products/ services to people thorugh sales / social media channels.
What is the difference between brand positioning and a big idea of a brand and how do you define big idea in simple terms?
The difference between brand position and a big idea is how a given advertising idea is placed.
What is the difference between product and brand?
An automobile is a product, a Chevrolet is a Brand of automobile. In other words a product is an item's name, while a brand is the name of the company that manufactures the product. Any individual product may have multiple manufacturers or brands.
What is the difference between name brand coke and store brand coke?
Store brand coke has a weird aftertaste. If you can't tell the difference, go for the cheaper option :)
What is the difference between generic and brand name baby formulas?
You're paying for the brand name or not.
