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- To maintain a constant supply of raw materials (Potatoes, Flour and spices) to match the demands of the customer throughout the year.
- To instil a consistent code of conduct to all the employees as their values and moral compass in dealing with customers
- To retain competitive advantage3 by producing diverse number of products with unique characteristics like shapes, sizes, ingredients and different seasonings; thus keeping the current customers and add new ones.
- Implementing the power system by switching to a more saving and environmental- friendly energy sources such as the wind turbine system and the wastewater system.
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