Why are Koreans so obsessed with being white?

Answer 1

East Asians, including Koreans came from the lineage of Caucasians; they inherited straight hair and fair skin from them. They're not trying to be 'white'... a lot of them are 'white' as they inherited fair skin from Caucasians.

Also, i'm a Korean myself ansd the answer is really simple: Koreans just simply prefer and strongly think that 'white skin' is really nice-looking and much prettier than dark skin, while white people in Europe and the United States prefer tanned skin.