what is the purpose of pest analysis
Pest analysis for toshiba comapny
pest analysis
This is also known as the PEST analysis. PEST stands for "Political, Economic, Social, and Technological". PEST analysis is the analysis of the four PEST items to decide on a businesses plan in the long run.
PEST analysis describes a factors used in environmental scanning for strategic management. PEST stands for, Political, Economical, Social and Technological Analysis.
PEST stands for: Political environment, Economic environment, Social environment and Technological environment. Basically a PEST analysis for Germany is really an analysis of all these 4 for the particular country of Germany. You can do PEST analysis for companies and organizations as well and not just countries.
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The PEST analysis framework was developed by Harvard professor Francis J. Aguilar in the 1960s.
PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.
jerry shum