0
To sell the product to the ultimate consumer; to handle financial arrangement of the transaction including giving credit or offering credit cards or taking risks the cash will be stolen or spoil or go out of style or lose some utility. Also, educationg the consumer particularly in "pioneer" products....teaching people how to use a Palm Pilot or whatever. Handling warranty returns. Protecting merchandise from theft perhaps. Adding location utility to the product. A beer delivered to you in row six of a Celtics game that is cold is worth more than a warm can at Walmart. So eretailers add time, place and condition (whatever that is called in the book) utility.
Add your answer:
Earn +20 pts
What are the Roles of retailers and wholesalers in distribution channel?
The role of the wholesaler in the distribution channel is to deliver the merchandise to the retailer. The role of the retailer is to deliver the product to the consumer.
What is ditribution channel?
Distribution channel is the route taken by suppliers to their retailer.
What is the role of middleman in distribution in channel in business?
the role of middleman in distribution is to get porduct to consumption unit.
What is a wholesale store?
It is the secondary link in the distribution channel for the manufacturers who give in bulk quantity product to be distributed via retail channel. A wholesale store stocks in bulk and sells to retailer stores in small quantities according to the demand of the retailer store which is the last link in the distribution channel.
What are the role of distribution channel in marketing?
The distribution channel in marketing is essential to link the product to the consumer. The way in which a product is promoted, stored and distributed all contributes to it's distribution channel.
What is channel distribution?
Channels of distribution means the units a product goes through, from a manufacturer to a customer. Usually through every channel or unit the product goes through, the cost of the product is raised by the organization as profit to itself. By zero channels of distribution this means the product goes from the producer- customer directly By 1 channels of distribution means the product goes from maybe the producer-retailer- customer By 2 channels of distribution the product goes from producer- agent- retailer- customer By 3 channels of distribution the product goes from producer- agent- wholesaler- retailer- customer
Different types of distribution channel in marketing?
(i) Producer --> Agent --> Wholesaler --> Retailer --> Consumer (ii) Producer --> Wholesaler --> Retailer --> Consumer (iii) Producer --> Agent --> Consumer (iv) Producer --> Wholesaler --> Consumer and (v) Producer --> Retailer --> Consumer
How does geographical location affect distribution channels?
Geography is an important component of marketing strategy. The most important geographical aspect of the distribution channel is whether a retailer can extend beyond its own trade area.
Distribution channel control?
distribution channel control
What channels of distribution used by Cadbury?
Cadbury's distribution channels include the manufacturing warehouses where the chocolate production takes place. The first distribution channel is manufacturer, then wholesaler, then retailer such as for example; ASDA, Sainsbury's, Newsagents shops, and other convenience stores. Then it is the consumer, which is the end result of the channels of distribution for Cadbury's.
What are the different types of distribution channels?
A distribution channel is the method a company uses to get their products into the marketplace for consumer useThe two types of distribution channels are indirect and direct.The indirect channel is used by companies who do not sell their goods directly to consumers.Distributors, wholesalers and retailers are the indirect channels.A direct distribution channel is where a company sells their products direct to consumers. Selling agents and Internet sales are two types of direct distribution channels.
Functions of a retailer?
what is the role and functions of Retailer in the market?
