As of April 2010, the Esprit model is extremely rare because Breyer is having problems making/carving his mane and tail, and painting him. And on top of that, he is this year's FEI model; which makes him even rarer and more valuable. There aren't really any "rare" models, except Special Runs, and Limited Runs of course. Breyerfest models are rare as well, as they are only available at Breyerfest, and afterwards, they are not produced anymore.
Extremly rare
Breyer
The rarest breyer model would probably be Trigger, he was owned by Roy Rogers. He was one of the first breyer models. Check on ebay!
There are many Breyer traditional horses. Breyer traditional horses are tiny models of horses that are typically used by young children as special toys.
Only nationally or world-famous horses are made into Breyer models. Once a horse reaches that level, Breyer may choose to consider it :)
I have noticed pn the models I have from when breyer first started, they don't have the breyer/breyer reeves stamp but do have a stamp saying the conrty (MIne say USA on the top of the leg). Hope this helps.
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Internet, ebay, amazon, utterly horses
Yes, or at least at our local Target. Target has a very limited selection of Breyer Horses. For the best selection go to the Internet and do a Google search on "Breyer Horses". You will find several reputable merchants there. For the best prices on Breyer Horses, I recommend LookAGiftHorse.com
If you don't need a lot of variety I might suggest White Elephant, Target, etc. For the best selection of Breyer Horses, the Internet is the place to go. Do a Google or eBay search on "Breyer Horses" and a number of reputable merchants will show up. For the best prices on Breyer Horses I recommend LookAGiftHorse.com. There are numerous stores that sell Breyers. See the related links section below to go to Breyer's homepage, where there is a Store Locater (see the side bar!). There are thousands of models available on eBay, which is where I like to get models for customizing. You can find some very rare models on eBay, so keep your eyes peeled! And of course, there are stores online. Simply Google things like "Model Horse Sales" and you'll find tons of models for sale.
Toy horses. Breyer horses have been around since the 1950s. Breyer also makes models of other animals, but horses seem to be the most popular. Collectors on eBay purchase them often.