The word "sunrise" has the same beginning sound as the word "Sunday."
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The word "magenta" has the same beginning sound as "mother."
"Horror" and "humor" have the same sound at the beginning when spoken aloud.
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"Branch" is another verb that shares the same beginning sound with the word "balance."
Some words with the same beginning sound as 'continue' are: continent, content, contend, continue, and contiguous.
That would be 'Alliteration'.
The word "sugar" has a beginning sound that is sweet.
Some words that have the same beginning sound as "apple" are apricot, anchor, and actor.