The mission statement of River Island is that it was set up to provide a service of fashionable clothing and accessories for young men and women.
Objectives and aims
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Aims are broader and wider.with the help of objectives we achieves our aims and objectives are framed if we have aim. objectives are not wide as aims it frames according to aims.
Without Aims and Objectives how do you know where your business is heading for the future. You need it achieve your aims of the business.
Businesses need to set aims and objectives because without aims and objectives there is no meaning to the business. Aims and objectives give meaning to success of planning, directing, staffing, organizations and controlling.