answersLogoWhite

0


Best Answer

Because they know that they're now competing with the issue of free, instant (pirate) downloads. People don't necessarily want to go buy a whole album from a store when they can download the single they want straight to their computer. Also, a lot of the more popular bands and artists are marketed to young people, who spend a lot of time online.

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Why do record companies use the internet for the marketing of their product?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What would be an example of bad internet marketing strategies?

A bad internet marketing strategy is one that doesn't involve regular updating and monitoring of keywords. It is important to record how much traffic is coming from each keyword and adapt your strategy accordingly.


Digital Marketing Jobs and The Customer's Attention Span?

Major corporations have just realized in the past year how crucial social networking is to their sales. Most companies under estimated the impact of these websites. Digital marketing jobs have caught on quickly this past year. Companies see that their internet marketing strategy is pivotal to their business. They now understand that global competition make it essential to give this area of marketing priority. Companies like McDonalds have begun hiring people to manage the social networking image. A company's image has much to do with how the public perceives the company, and this directly impacts the sales of the company. There are several ways to prepare for digital marketing jobs. One way is old fashioned experience. Working with an experienced internet marketing professional can be helpful. Another way is to take college courses. Many colleges offer digital marketing degree programs. This is a new discipline and students are signing up in record numbers. Most organizations that are both profit and non profit are realizing the importance of their marketing strategy. Traditional marketing in print, TV, and radio have more difficulty measuring the effectiveness of the ads. Internet marketing is easier to measure. The results of an internet marketing campaign can be measured pretty quickly. There are digital marketing jobs that are geared towards tracking the website traffic. After a campaign is released, the marketing expert can track the influx of traffic. In contrast, the absence of traffic can also be tracked. Therefore, it is easier to design ads that work and discover what ads do not work well. More companies are putting more dollars into internet marketing, so those who are interested in this field should seek out training. The trend towards internet marketing is expected to continue to grow in the coming years. Those interested in this career field must keep pace with changing technology. The internet is changing everyday. New applications and programs are introduced rapidly. Internet marketers must keep pace with the consumer demand. Companies are looking for people that can keep their products and services in front of their customer base. Getting and keeping the customer's attention is the best way to advertise. The internet provides a captive audience for marketers.


Where can one purchase baby record books online?

There are many companies on the internet where one could purchase baby record books. A few of the companies online that sell this item include eBay, Amazon, and Babble.


What are the best online marketing solutions for the service based industry?

Scale up your business with our Online marketing services. At Almond Solutions, we mix our innovation and industry skill to improve your business performance & take it to new heights. We are ROI Focused Marketing service providers, we deliver transformational growth with the help of our Experts & empowers brands and organizations with technology. Visit Us At- Almond.solutions


What are the uses of the Sony DVR product?

The uses of the Sony DVR product is to record television shows to be able to watch at a later time. This can be done with Sony or a number of other companies.


Director Of Marketing?

Corporations are shifting their marketing dollars onto online campaigns. In fact, print marketing has been declining steadily for years. The trend is to market to a larger market on the web. A director of marketing is responsible for creating and implementing a marketing campaign. The director of marketing must also track the effectiveness of the campaign. Most fortune 500 companies are engaging in internet marketing. Social media has become huge in the online world. As a consequence, companies have the ability to address an audience of millions online. A director of marketing must design campaigns that will incorporate the new trends. A director of marketing must be highly experienced and have a college degree. Employers will want to see a strong track record of successful marketing, and the employer will want to know the financial impact of the marketing. The goal of marketing is to get the consumer to buy a product. The director of marketing must stay relevant to their target market. It is important to stay relevant within the market. Companies that do not do this will not survive. Furthermore, those that wish to have a career as a director of marketing must get a solid education. Internships can be a good way to get a foot in the door. It is important to build your reputation in this industry. If you can cultivate your unique selling point, job opportunities will most likely be more abundant. A director of marketing can earn a six figure salary and great bonuses. This position is a key role in every corporation. Companies place a great deal of emphasis on this key position. This job has the ability to shoot a company’s sale through the roof. Additionally, a poor manager in this role can have a negative impact on the company’s sales. In conclusion, the future in marketing will be directed towards the internet. The director of marketing will have to continue to develop new ways of reaching the customer. Competition is fierce, and each company must use their marketing dollars wisely. A successful director of marketing must be able to effectively manage a creative team. Much of marketing is creativity; thus, the director of marketing must be able to harness the creativity and keep a firm handle on the team.


Characteristics of a good marketing agency?

A good marketing agency should have a strong understanding of the target audience, be strategic in planning campaigns, and have a track record of delivering measurable results for clients. Additionally, they should be creative, adaptable, and have good communication skills to effectively convey the brand's message to the audience.


What is a mail-order record company?

A mail-order record company is a company that sells music CD's, albums and videos over the Internet. Examples of such companies include Virgin and Glitterhouse Records.


What are the job positions in a record company?

Marketing Director Product Manager A&R President Mixshow Coordinator Club & Street Promotion Publicist New Media Sales


When will Melinda Doolittle sign a record deal?

She will Sign a Record deal when the Music Industry Stops Marketing people on their looks and Starts Marketing people on their Talent.


How much Chris Brown's made for his record companies?

don't know. plus that's his and his record companies business


Why Internet providers are afraid of P2P file sharing?

They may be worried that they could end up getting sued/taken to court by record companies or movie companies, as all downloaded/pirated files first have to come through a provider.