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These are sales terms. A cold call is calling a potential client that you do not know, have not been introduced to, etc... a warm call could be anything from calling a potential client who is a relative, friend, colleague, etc... could also be someone who you've been introduced or referred to.

The main difference is that warm calls are more likely to hear you out, because of a pre-existing relationship.

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Q: What is the difference between a warm call and cold call?
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