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Qualitative research has many many forms but as a general rule, it does not focus on numbers but rather ideas and opinions. Common methods include one-to-one interviews, focus groups, online communities, and dyads. As a method, the sample sizes of one-to-one interviews and focus groups are often fairly small, between 5 and 50 people though they can be larger. Online communities can have sample sizes in the thousands depending on how the research is designed. The purpose of most qual research is hypothesis generation and idea generation. Qualitative research is used by many different types of researchers including sociologists, psychologists, marketing researchers, business researchers, and more.

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10y ago
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11y ago

1st answer: Data produced and presented in the form of numbers and figures and tend to be very inpersonal, but with high numbers of participants and results. For example: 97% of 412 women thought that the new colossal mascara was brilliant.

2nd answer: The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimate future events or quantities.

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14y ago

In qualitative research you are looking for more sites whether they have a lot of the information you have or a little information. While do quantitative research you are looking for as much information in as few sites as possible.

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Q: What is quantitative research?
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Quantitative research is also known as data, so it is reported as numbers. (Qualitative data is writing.)


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What is the importance of the level of significance of study findings in a quantitative research report


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