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Bid Maximizer was a PPC Management program sold by Dynamic Software.

It stopped being sold in 2008 because it had inherent flaws.

1. It needed to be run on a desktop, so you could never turn your computer off.

2. It needed a continuous connection to the internet.

These problems were addressed in an application called PPC SaaS which is a web based Java application.

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Q: What is bid maximizer?
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