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A Social Media Manager is responsible for the following duties while managing a brand or campaign:

  • Collect and continuously read and analyze all comments and conversations from every interaction channel, including direct customer feedback.
  • Identify gaps between your brand promise and your customers' expectations.
  • Take immediate action to address those gaps for each individual customer.
  • Identify emerging hot topics, rapidly changing sentiment and perceptions.
  • Conduct root-cause analysis within specific areas of customer praise and dissatisfaction.
  • Quickly categorize and analyze new segments, issues and themes.
  • Analyze large volumes of data across every channel, market and demographic.
  • Process customer verbatim in all the languages spoken in your company's global footprint.
  • Automatically trigger and send real-time analytics in real-time to your CRM system, call centers, and other engagement platforms.
Source:overtone.com
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Q: What is a social media manager?
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