Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way.
The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis :
*Behavioural segmentation, *Psychographic, and
*Profile segmentation Organizational markets can be segmented in two ways :
*Macrosegmentation,*Microsegmentation
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marketing
Marketing
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
1) Marketing Analysis 2) Marketing Control 3) Marketing Implementation 4) Marketing Planning
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rural marketing environment
Evaluation in the marketing is that to assess the activities of marketing.
modern marketing is new marketing method.
Differentiate between marketing policy and marketing strategy
domestic marketing is in the country and export marketing is overseas