Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way.
The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis :
*Behavioural segmentation, *Psychographic, and
*Profile segmentation Organizational markets can be segmented in two ways :
*Macrosegmentation,*Microsegmentation
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Non traditional marketing is a very effective form of marketing. There are many types of non traditional marketing. Five types of non traditional marketing are seminars, stealth marketing, stunt marketing, events, and people or joke marketing.
Content Marketing SEO (Search Engine Optimization) SMM (Social Media Marketing) Paid Advertising Email Marketing Instant Message Marketing Affiliate Marketing Influence Marketing Mobile Marketing Video Marketing Audio Marketing Virtual Reality Marketing
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
marketing
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There are many websites where you can get notes and articles on Internet Marketing. I suggest you look at http://www.search-marketing-training.com for simple articles on Internet Marketing and its growing importance on present and future businesses.
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
1) Marketing Analysis 2) Marketing Control 3) Marketing Implementation 4) Marketing Planning
rural marketing environment
Evaluation in the marketing is that to assess the activities of marketing.
modern marketing is new marketing method.