Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way.
The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis :
*Behavioural segmentation, *Psychographic, and
*Profile segmentation Organizational markets can be segmented in two ways :
*Macrosegmentation,*Microsegmentation
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Marketing
The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing
Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.
Four Functions Planning: Setting marketing strategies and goals. Organizing: Allocating resources and structuring teams. Leading: Guiding and motivating teams for execution. Controlling: Monitoring performance and making improvements. These functions work together to create a systematic approach for businesses to maximize efficiency, deliver value, and achieve sustainable growth in the market. For more information go through our website : SPEAKSAGA We are providing internship for freshers and students { MARKETING } It's a great opportunity for all students and freshers
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rural marketing environment
Evaluation in the marketing is that to assess the activities of marketing.
modern marketing is new marketing method.
domestic marketing is in the country and export marketing is overseas
why marketing of services is difficult than marketing of goods