answersLogoWhite

0


Best Answer

Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way.

The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis :

*Behavioural segmentation, *Psychographic, and

*Profile segmentation Organizational markets can be segmented in two ways :

*Macrosegmentation,*Microsegmentation

User Avatar

Wiki User

13y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is Sigmentation in marketing?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

Did you explain New waves of thought in marketing?

You are new in e-commerce & e-marketing? I have here a new revolutionary automatic program tool to help you start! Join now! It helped me a lot with my quest of online information's that are too hard to find JOIN NOW! And claim you're spot


Marketing?

marketing


Marketing?

Marketing


Types of non-traditional marketing?

The 5 types of non-traditional marketing: 1.) Person Marketing 2.) Place Marketing 3.) Cause Marketing 4.) Event Marketing 5.) Organization Marketing


Definition of service marketing?

Service marketing is a smaller field of marketing. Service marketing covers all goods and commerce in the marketing field.


What are the four marketing management functions?

1) Marketing Analysis 2) Marketing Control 3) Marketing Implementation 4) Marketing Planning


Where can you get some help on Internet Marketing Training online?

There are many websites where you can get notes and articles on Internet Marketing. I suggest you look at http://www.search-marketing-training.com for simple articles on Internet Marketing and its growing importance on present and future businesses.


What is marketing environmentFactors of marketing environment?

rural marketing environment


What are are the evolution in marketing?

Evaluation in the marketing is that to assess the activities of marketing.


What is modern marketing?

modern marketing is new marketing method.


Differentiate between marketing policy and marketing strategy?

Differentiate between marketing policy and marketing strategy


Difference between domestic marketing and export marketing?

domestic marketing is in the country and export marketing is overseas