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Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way.
The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis :
*Behavioural segmentation, *Psychographic, and
*Profile segmentation Organizational markets can be segmented in two ways :
*Macrosegmentation,*Microsegmentation
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