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That portion of Management that deals with Planning, Organising, Directing and controlling of Marketing of Products and Services. Marketing is the activities directed toward satisfying customer Needs and Wants by providing those items.
Brahmajyothi
A Marketing Manager is the one who is responsible of creating sales opportunities/channels (But not selling). The role revolves around researching the market for new tastes and demand for new product or service.
The Marketing Manager should have a strong communication skill with all the customers, internal and external, and form strategies and plans in cooperation with top management, technical (R&D) and Sales departments in the organization.
The marketing manager will:
1) Explore the market for opportunities of new product or service introduction.
2) Structure the prices/cost of the proposed product or service.
3) Define the distribution channels through which the final product or service will be delivered to the end users.
4) Promote the current and new product or services and run advertisements in order to create product or service awareness and support sales in the targeted market/Segment.
The above main aspects are known as the Marketing Mix or the 4Ps(Product, Price, Place and Promotion.)
Marketing and Sales in short:
Marketing is the planning and introduction function for the product and/or service, whereas Sales, is the "make the deal" and follow up function.
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How does marketing research aid marketing managers in decision making disscuss with suitable example?
Marketing Research aid Marketing Managers in decision making . Discuss with suitable examples?
What jobs are available in retail marketing?
Typical jobs are as buyers, sales managers, department managers, and store managers.
Which groupuses accounting information to determine whether a marketing proposal will be cost effective?
Marketing managers
How much money does a marketing director make?
In May of 2006 marketing managers earned an annual median average of $98,720.
Is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment?
Marketing research system
What is marketing control?
Marketing control is a process that assists the marketing managers by guiding their marketing efforts within parameters established by the environment and internal resources. The control function is placed on high importance, as it does not only control and evaluate activity, but it assists managers in developing their skills in order to provide sound management of this function.
What are the duties and respocsabilities of a marketing manager?
Marketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential usersMarketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users Marketing managers develop the firm's marketing strategy in detail. With the help of subordinates, including product development managersand market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm's customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm's products and services and to attract potential users
What utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions?
utilizes qualitative and quantitative analysis procedures to help marketing managers make more informed decisions.
Job questions and answers for marketing staff?
This following article provides marketing interview questions and tips on answering these questions. The article deals with the following positions: product marketing, internet marketing and marketing managers.
What are good websites to find marketing managers?
Any comprehensive employment web site should have people applying for the marketing managers position. The ladder website is exclusively for high paying jobs and might narrow it down.
Where can one find information on senior marketing managers?
A good place to look up information on senior marketing managers would be on the Reuters site. Just type in the executive name and most company directors can be found.
Why is the marketing mix a core element of a marketing strategy?
The marketing mix will help business managers attract more customers to the business. With more customers, they can sell more of their products. This process links the marketing mix to the marketing strategy.
