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Promotional activity includes that analyze competitor promotional plan and activities, execute promotional events and develop consumer overlays

Samples

Samples of the new product always show in the retail store in order to increase awareness of the product to the consumer and L'Oreal also hold concert market to promote their product.

· In 2002, Mr. Sharma, the general manager of L'Oreal India Pvt Ltd, expected the sales turnover to double. So he bought the international styles to India, the Indian hair dressers will recreate the looks of customers by converting the interpreted looks in the form of services rendered to them. So nowadays, L'Oreal India has 2000 saloons across 36 cities.

· Advertising: In 1920s, L'Oreal advertised around world by posters. Around 1950s, it brought a new advertising medium, especially the movies. L'Oreal made it on-screen first time during this period and it won an advertising Oscar award. Nowadays, L'Oreal takes on famous actresses or different celebrities of all ages that promote product and ensures its higher sales.

· Promote through ethical issues: The first advertisement and promotion of L'Oreal product is using the image of the traditionally beautiful women. It does attract many consumers because they want to achieve the same level of beauty with what the woman looks like in the advertisement. They think the more beautiful the woman is, the more people will respond to the ad and buy the product.

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Q: What is L'Oreal Promotional Strategy?
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