What is BTL marketing activity?

Answer 1

BTL stans for Below the Line, is all advertisement that is done at outlet/retail level as well as direct marketing.

BTL is contrary to ATL that stands for Above the Line - the marketing activities performed via traditional media, such as the press, the tv, cinema, radio.

(Corrected)

BTL is an activity as used by marketeers to bring in awareness to a specific target market, by following a conventional marcom approach that lays emphasis towards using various Direct Marketing tools.

This includes roadshows, placing stalls in malls, participating in exhibitions, undergoing door to door selling, test marketing, in-house public awareness campaigns and many more.

This type of marketing activity is often more cheap than ATL and is more focused and rather more quantitative then as compared to ATL that can be more expensive and more qualitative, since it focuses towards attracting the mass market in general.

Answer 2

BTL activities create Brand consciousness whilst attracting more clients, resulting in greater sales leads.

Btl activation help in accomplishing your audience with a good deal ease in comparison to traditional approaches of marketing.

BTL activities supply a bonus for your brand with the support of marking its presence. It makes your brand position out while saving it from getting misplaced in the muddle.

BTL activation help in constructing a fine photo of a brand with instantaneous effects.

BTL activities make the logo extraordinary and delightful. It make an influence at the target audience with its dynamic techniques.

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Answer 3

BTL stands for below the line. Its marketing activities are performed via traditional media which includes television, radio, newspaper and magazine ads.