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Most .com domain names that are words have already been taken.

To have a short domain name, companies now need a domain name that is not a word. By leaving the e out of tumbler, flicker etc they get a domain name that has not already been reserved.

The alternative is to get domain names that are a combination of words but few web users are going to want to type in that many characters.

Also you can trademark words like tumblr, you might not be able to trademark tumbler.

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Q: What does the r stand for at the end of website names like Tumblr Flickr Hackr etc?
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