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An 'opt-in, opt-out policy' is a marketing term used for the permission given by a customer, or recipient of a mail, email, or other direct message to allow a marketer to send a merchandise, information, or more messages. The 'opt-in' is usually presented in the form of a dialog box with a box or option that a recipient checks or clicks.

After the 'opt in' is selected by someone, the marketer will keep on sending the material or messages until the recipient chooses to 'opt out'.

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Q: What does opt-in and opt-out mean?
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