It means- In the springtime
Spring which begins...
'de printemps' means 'of Spring' in French.
Le printemps (masc.) means "Spring" (season) in French.
"Spring" is an English equivalent of the French word printemps. The masculine singular noun also translates into English as "springtime." The pronunciation will be "preh-taw" in French.
Spring
It is spring
The phrase 'au printemps' means in [the] spring, in [the] springtime. In the word-by-word translation, the preposition 'au' means 'to the'. And the noun 'printemps' means 'spring, springtime'.
A Spring Fling
le printemps = the spring (season)
"Quels sont les mois du printemps ?" means "what are Spring months?" in French.
The brand name and trade mark is PRINTEMPS; but in all publicity and information, when referring to itself, the store uses LE Printemps.