Marketing is a process explain with examples?

Answer 1

Difference between Selling and Marketing

Marketing is much wider than selling and much more dynamic.

The fundamental difference between the two is that selling revolves around the needs and interest of the seller.

Where as Marketing revolves around the needs and the interest of the buyers.

Selling is an inside-out perspective. Its starts from factory, focuses on the company's existing products, and calls for heavy selling and promotion to obtain profitable sales.

Marketing takes an outside-in perspective It starts with a well defined markert, focuses on customer needs, co-ordinates all the marketing activities affecting customers, and makes profits by creating customer satisfaction.

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Marketing is the planning, pricing, promotion, packaging, advertising selling of any product or service.

selling is only a sliver of the over all marketing of any product or service. But as Zig Ziglar says "nothing happens until someone sells something" and what he means is that sales is not a four letter word but a five letter word.

Many marketing consultants talk about marketing as the "message to the consumer" or potential client or prospect. there is always a message in; Promoting, packaging, signage, advertising,

Selling is also about delivering the message to the customer or prospect as well and it is a much closer message, person to person and selling can take the form of a telephone call, personal visit, demo, presentation or even an ad hoc or chance meeting with a conversation and later follow up.

Most sales Managers Consider selling to be about report and relationship building; getting to know the potential customer or prospect their desires and needs and solving a problem by offering your product or service to them

Marketing is in fact the act of 'bringing the product to market'. Selling is about closing a sale and turning a potential buyer into a customer. Closing a sale is also called a conversion.

Marketing is primarily about research - identifying potential buyers and then finding the best way to introduce your product to them.

Selling is about overcoming objections. It is a one to one technique where the seller helps the buyer to reach a decision. Selling is when all marketing research is applied at the point of sale.

Marketing is an art as well as a numbers game.sales is more of an art only.

Broadly, Marketing creates the atmosphere to make it easy for sales to happen. Marketing consists things like:

Marketing Strategy,target market etc.

Sales" obviously is getting out and writing the orders ... tough disciplined work. This involves skills like "closing" the sale - very different skills to Marketing

Good sales people do not make good marketers and vice versa ...

A marketer is a creative person, a law unto himself, a person with few boundaries, a person who lives inside the head of your customer, a person who dreams and creates at any/all hours of day and night, a person who can send normal disciplined people crazy. For a marketer, the thrill of the chase is creating original thinking / products - original ideas that work, ideas that nobody else thought about. Top marketers are some of the world%2