The concept behind the campaign is to communicate Samsung's continuous effort of bringing the 'Next' in technology for end consumers and its relentless pursuit of breakthrough technology to give the best to consumers .While being true for mobiles, the campaign also captures the essence of the Samsung brand philosophy of giving the consumer the next level of experience through its products - be it mobiles or consumer electronics products
Samsung tagline - Next is What
samsung PeachTree Music Group
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Aamir Khan is the brand ambassador for Samsung (India), and "Next is what?" is its ongoing campaign. Its most recent TVC has been the "Next is 3D Surround Sound" ad. It also occupies some prominent billboards in Indian cities.
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In India, a Samsung mobile can be bought from the Samsung website. The latest Samsung mobile phone is the Samsung Galaxy Grand Quattro. It can be purchased from their e-store.
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