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Anytime you are able to measure something, it is quantitative data. Qualitative data represents the quality of something which cannot be measured.
Qualitative is the grouping of things based on their qualities. Quantitative is based off of the quantity, or amount there is, of something.
It is qualitative.
Quantitative refers to measuring something by quantity and not quality.
To report what color something is would be qualitative data not quantitative. Quantitative data, by definition, is a measurement of some quantity, and therefore it requires a number of some kind. Light intensity can be measured with a photometer, which would be quantitative data. Color isn't.