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The benefit of survey conduction is the ability to look into the social and purchasing behavior of a market or current customer base. The ability to ask questions of a generic nature and review the response by percentage can help better serve a company with information enabling a company to market to a particular group or retain customers. There are many other ways surveys can be used externally and internally.

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βˆ™ 16y ago
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βˆ™ 7mo ago

Surveys are important for collecting data and feedback from a targeted group of individuals. They help organizations understand customer preferences, behavior, and satisfaction levels, which in turn can inform decision-making, product development, and overall strategies. Surveys provide valuable insights that can drive improvements and enhance customer relationships.

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βˆ™ 8y ago

If you need information about a population, there are essentially two ways to go about it.

  • conduct a census to collect information from everyone,
  • carry out a survey to collect the information from a small sample of the population.

A census can be hugely expensive in terms of the number of units that you need to get information from, the cost of data input, processing and so on. It will also take a lot of time.


The alternative is a survey in which a small number of respondents can give a reasonably good estimate of the value of the variable that you are interested in. It is a quick and cheaper procedure but the quality of the estimate of variability of interest depends on the survey procedure and the variability of that variable in the population.

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Q: What is importance of survey?
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