Explain how the general environment and the industry environment are highly related how can such relationship affect the profitability of a firm or industry?
The general environment includes factors like economic conditions, socio-cultural trends, and technological advancements that can impact the industry environment, which consists of competitors, suppliers, and buyers. Changes in the general environment can create opportunities or threats in the industry environment, influencing the profitability of a firm or industry. For example, a recession in the general environment may lead to reduced consumer spending in the industry environment, affecting sales and profitability.