An online database is searched in order that the consumer can find the product they are looking to purchase, and it is selected. The customer then checks out, and their information is added to a customer database so the company can email the customer periodically; first to review the product and then any time after when the company things the consumer may be interested in a new product. The customer databse also prevents consumers from having to re-enter all their information, such as a shipping address, each time they purchase something from the same website.
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