What is Burger King's Purpose of Business?

Answer 1

The aims of Burger King is Burger King, the world's second largest burger chain, is to increase supplies of humanely-sourced meat and eggs.

Animal rights groups, including People for the Ethical Treatment of Animals (PETA) - a critic of the farming behind fast-food - have praised the move.

The decision to encourage the use of cage-free chickens and free-range pigs will apply to the US and Canada.

Burger King aims to source 2% of eggs from non-caged birds and 10% of pork from pigs allowed to roam freely.

Answer 2

Burger King's communication objectives is to reconnect with the super fan customer, which is known to be composed of young men, in order to increase sales and make more profit. Managing to do so is the key to increase company shares value and satisfaction of the shareholders.

In order to achieve this goal, Burger King plans on communicating products and promotions to customers, and to remind them that their favorite burger comes from the King.

Answer 3

To make money, just like any of the hundreds of thousands of other businesses.

Answer 4

To make money from selling burgers.