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All business that is not willing to grow with their customers will eventually fail. Yes, Starbucks clearly understands their strategic vision has to evolve with their customerâ??s overtime.

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10y ago
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16y ago

Yes, the company's strategy had evolved from their vision statement. any company should have a goal, only then it could move towards their aim point, which is nothing but their strategy.

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Q: Has Starbucks stratergy evolved as the vision evolved?
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