Marketing process: Under the marketing concept, the firm must find a way to discover unfulfilled customer needs and bring to market products that satisfy those needs. The process of doing so can be modeled in a sequence of steps: the situation is analyzed to identify opportunities, the strategy is formulated for a value proposition, tactical decisions are made, the plan is implemented and the results are monitored.
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Marketing is the process of promoting, selling, and distributing goods or services to satisfy the needs and wants of customers. The marketing process involves identifying, anticipating, and satisfying customer needs profitably through strategic planning, research, promotion, pricing, and distribution.