An incidental appearance or the use of a magazine image in commentary or critique may be considered fair use; see the link for the documentary code of best practices.
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Yes, a documentary can include magazine pages or covers under the fair use doctrine of copyright law, depending on how they are used. It is important to consider factors such as the purpose and character of the use, the nature of the copyrighted work, the amount and substantiality of the portion used, and the effect of the use on the market for the original work. Always best to seek legal advice if unsure.