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John B. Watson is considered the founder of Behavioral psychology, and believed that psychological constructs should only be studied in terms of behaviors we can observe.

B.F. Skinner is also closely related due to his pioneering of operant conditioning.

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Behavioral approach is closely associated with psychologists such as B.F. Skinner and Ivan Pavlov, who focused on how behavior is learned through reinforcement and conditioning. They believed that behavior can be modified through the use of rewards and punishments.

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Q: Who is closely associated with behavioral approach?
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