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The official definition of psychographic is the study of personality, values, attitudes, interests and lifestyles. Such research can be of great value in the fields of marketing, Demographics, opinion research and to social research in general.

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11y ago
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6mo ago

Psychographics is the study of consumers based on their attitudes, values, interests, and lifestyles. It aims to segment consumers into distinct groups based on these characteristics to better understand their preferences and behavior. This information is valuable for businesses in creating targeted marketing strategies.

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Q: What is the official definition of psychographic?
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