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The self-reference effect is the tendency for individuals to have better memory for information that relates to oneself in comparison to material that has less personal relevance. The self-reference effect was first proposed by Rogers, Kuiper and Kirker (1977) in a study expanding the classic depth-of-processing work by Craik and Tulving (1975). In order to understand the mechanisms underlying self-referent encoding, it is important to first review the depth-of-processing model.

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The self-reference effect is a psychological phenomenon where individuals are more likely to remember information that is personally relevant to them compared to information that is not. This effect occurs because we are able to better process and relate to information that is connected to our own identity or experiences.

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Q: What is self-reference effect in psychology?
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