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Ordinalist assumptions in consumer behavior include that individuals can rank their preferences for goods and services in terms of satisfaction, that they make rational decisions based on these preferences, and that their utility can be compared and measured through ordinal rankings rather than exact numerical values. This theory focuses on the relative order of preferences rather than the absolute magnitude of utility.

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Q: Assumptions for ordinalist in consumer behavior?
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Assumptions in cardinalist approach in consumer behavior?

In the cardinalist approach in consumer behavior, one assumption is that consumers can rank their preferences for different goods and services. Another assumption is that consumers make rational and consistent choices based on these preferences. Additionally, this approach assumes that consumer utility can be measured numerically and compared across different choices.


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