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According to DigitalHistory (http://www.digitalhistory.uh.edu), "California or Bust" was the first phase to use "...or bust!". Pioneers heading west put this on their front gates or front doors of their properties when they suddenly left for a better life in the western US.

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βˆ™ 10y ago
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βˆ™ 5mo ago

The phrase "or bust" likely originated from the California Gold Rush of the mid-1800s when prospectors would say "California or bust" to signify their determination to reach California in search of gold. It is now used more broadly to emphasize a strong commitment to achieving a particular goal or outcome.

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Q: What is the origin of the phrase 'or bust'?
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