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What is trading area overlap?

Updated: 5/24/2024
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11y ago

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A trading area-overlap occur when the trading areas of stores are in the same location, they both serve the same customers.

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11y ago
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1mo ago

Trading area overlap refers to the geographic regions where two or more businesses operate and compete for the same customer base. It can lead to intense competition and challenges in market share acquisition. Understanding trading area overlap is essential for businesses to strategize effectively and differentiate themselves in saturated markets.

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