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Mystery shopping is a tool used by market research companies to measure quality of retail service or gather specific information about products and services.
Mystery Shoppers pose as a normal Customer and anonymously review the entire Customer Service Experience and give a detailed report on the observations to be completed on an Online Questionnaire.
Mystery shopping is essential for any service driven industry like banks, hotels, spas, retail stores, etc. Mystery shopping helps the company understand whether employees have been properly trained. It provides a third person review of the physical appearance of establishment and also the employees. Mystery shopping helps determine if services are delivered as expected, recognize gaps in management.
If you want to use mystery shopping tool for your business, there are a few companies who take it up. One of them is Onion Insights, a Global Customer Experience Measurement (CEM) company headquartered in India. Connect with Onion Insights at support@onioninsights.com
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