Media convergence is the merging of traditional media with digital technologies. It involves combining elements like print, television, radio, and the internet to create new forms of media content that can be accessed across multiple platforms. This integration allows for greater audience engagement and interaction with media content.
An example of media convergence is when a newspaper's online platform incorporates video content, social media feeds, and podcasts in addition to their traditional written articles. This convergence allows the audience to engage with the news through various multimedia formats on a single platform.
A disadvantage of media convergence is the potential loss of diverse voices and viewpoints. As different media platforms merge, the content they produce may become more homogeneous, limiting the range of perspectives available to audiences. Additionally, media convergence can also lead to increased consolidation of power in the hands of a few large corporations, further diminishing diversity in the media landscape.
digital convergence
in form of media press and public speaking
Convergence Media occurs when a Media like Fox merges with another station such as NBC. A recent example is when Disney merged with ABC to become their parent company.
News reporting has changed dramatically with media convergence. Media convergence plays an important role in the evolution of mass communication and occurs when established forms of communication technology merge to create new technologies offering new methods of communication.
Media convergence with regard to business is a phenomenon that involves interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software.
Access, Analyze, and evaluate media in a variety of different forms.
In regards to business, media convergence is the interlinking of various forms of media to perform the same purpose. It makes advertising easier, which helps to grow companies and brands. This in turn creates employment opportunities. It also results in a need to keep up with technology.
Gracie Lawson-Borders has written: 'Media organizations and convergence' -- subject(s): Technological innovations, Mass media
Media convergence is something that bring s together, communication technology with networks and content. It relates to business in a way that it allows it to use those channels to merge companies' content to consumer over computer networks and communication technology.
Basically put, convergence journalism is using one source (say a news story produced by a media company) across many different mediums (television, radio, print, and internet). This can be seen in every corner of the media industry and is a product of the mass concentration of ownership in the media. Because of this recycling of materials, staff members at each of these outlets has been cut down. A trend now is for companies to put on board convergence specialist who are experts at using one story and applying it to many different mediums.