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The types of people buying the paper (age, income, political views, where they live), the total distribution of the paper, price of the advertisement vs profits from the advertisement. You wouldn't want to place an add for lawn care services in a paper whose primary readership is senior citizens in senior housing apartments, but that would be an excellent place to advertise hearing aids.

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14y ago
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9mo ago

Some factors that can affect newspaper ad rates include the publication's circulation and readership Demographics, the size and placement of the ad, the timing of the ad's publication, the type of industry or product being advertised, and the overall demand for ad space. Additionally, the newspaper's reputation, reach, and frequency of publication can also influence ad rates.

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Q: What factors affect newspaper ad rates?
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