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Positioning statement

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11y ago
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2w ago

A unique selling proposition (USP) statement first highlights the product's category membership and then distinguishes it by highlighting a unique aspect that sets it apart from other products in that category. This helps communicate the product's competitive advantage and value proposition to consumers.

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Q: Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?
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