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The process usually involves defining the research question, selecting appropriate data collection methods (e.g., surveys, experiments), collecting relevant data, analyzing the data using statistical techniques, and interpreting the results to make meaningful conclusions about the phenomena.
MEASUREMENT
Qualitative data is descriptive and non-numeric in nature, often including words, images, or observations. Quantitative data is numerical and can be measured, counted, or statistically analyzed. Qualitative data is used to explore themes and patterns, while quantitative data is used for statistical analysis and to make numerical comparisons.
Scale measurement involves assigning numerical values to an object based on its dimensions, characteristics, or properties. It allows for quantitative comparisons between different objects or phenomena within a common framework for analysis or evaluation. Various types of scales, such as nominal, ordinal, interval, and ratio scales, can be used depending on the nature of the data being measured.
The adjective form of phenomena is "phenomenal."