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Strategic group mapping is a technique for looking at one's position in one's sector, field, or market. Michael Porter has since expanded this concept.

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10y ago
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4mo ago

A strategic group map is a visual tool that helps to identify competitors in an industry based on similar strategic choices and market positions. It highlights the competitive landscape and allows companies to assess their position relative to rivals. By analyzing strategic group maps, businesses can make informed decisions about competitive strategy and positioning.

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Q: What is a strategic group map?
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