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Selective distribution occurs when manufacturers distribute products through a limited, select number of wholesalers and retailers. Under exclusive distribution, only a single wholesaler or retailer is allowed to sell the product

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13y ago
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6mo ago

The level of product distribution can differ based on factors such as the number of intermediaries involved, the geographical reach of distribution, and the intensity of distribution channels used. For example, a product with intensive distribution will be available at many outlets, while a product with exclusive distribution will be available at limited outlets. Ultimately, the level of distribution selected depends on factors like the target market, product characteristics, and marketing objectives.

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Q: How do the level of product distribution differ?
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