Because the samba is lively and festive.
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Stringed, percussion, brass, and wind instruments are used to produce Samba music.
drums
The Samba originated in Brazil. It was and is danced as a festival dance during the street festivals and celebrations. First introduced in the U.S. in a Broadway play called "Street Carnival" in the late twenties. The festive style and mood of the dance has kept it alive and popular to this day. Samba is a fun dance that fits most of today's popular music.
Samba drums come from Brazil. Congas do not come from Brazil and are not samba drums. Samba drums include surdos, caixas, repiniques, chocalhos, ganzas, repiniques, agogos, pandeiros and cuicas. You can find out more about all of these by clicking on the related link below.
True samba is from Rio de Janeiro and some styles are samba enredo, pagode. People outside Brazil tend to call all Brazilian music samba though. Other styles that foreigners call samba include Maracatu, samba reggae, and samba funk.