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they used to give this response :

"because English is the language of rock and pop !"

in fact ,they were urged by their manager stig anderson to do it because he believed firmly in their talent and was sure that they will break through internationally (though that never happened before to Scandinavians )

so 99 % proximally of their out put as ABBA is in English (because in solos it's different)

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Q: Why does ABBA sing in English instead of swedish?
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