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the drive that initiates all our consumption behaviors, and consumers have multiple motives, or goals. Some of these are overt, such as a physiological thirst that motivates a consumer to purchase a soft drink

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Q: What is consumer motivation?
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Which influence on spending deals with the motivation to purchase a product?

the price of the product and the willingness of the consumer to purchase the product impact the demand of the product by the consumer. lower the price, higher will be the demand and higher is the motivation level to buy the good.


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External motivation, social pressure, and self motivation


What are the three types of motivation?

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