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the retail sector is presently undergoing a transition in India. Previously, customers used to go to kirana stores to purchases their necessities. This later changed to bigger shops run by one man with a few employees. Here, all the work was done manually. Gradually, more sophistication seeped into this sector and department stores came into being. Beginning in the mid-1990s, however, there was an explosion of shopping malls and plazas where customers interacted with professionals and not with just one single person - the owner. An important point here is that customers' requirements are catered to by trained staff. Today, organised retailing has become an experience characterised by comfort, style and speed.It is something that offers a customer more control, convenience and choice along with an experience.

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Q: Definition of organised retail
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