In China, the pronouncing of the word for the number four, is very similar to the Chinese word for death.
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The number 4
四/Sì
Four in Chinese: 四pinyin pronounciation: sìAmerican pronounciation: ssss (or for some people, ssuh)How to write it:丨冂囗四
四 (si4) The Chinese do not like to use the number 4 because we perceive it as unlucky (just like how American's view the number 13). The reason is that it is pronounced very similar to 死 (si3) which is death.
In China it's an unlucky number, cause the sound of 4 resembles the sound of death. You will not find Chinese phone numbers containing the digit 4.