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Actually, a wholesaler is never known as a "middle-man." A retailer is the middle-man. That's why many wholesalers use the sales line, "We eliminate the middle-man (and pass the savings on to you!)" The term middle-man is used to describe someone who makes their money by merely standing in the middle, handing a product from the person who made it to the person who buys it.

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Q: Why is a retailer often known as the 'middleman'?
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